Improved adblocking expected to a browser near you in Fall/Winter 2015
Web publishers primarily those with a large mobile web audience may see a big delta in pages served and ads served starting from Fall 2015 when iOS 9 and El Capitan launches. This will be coupled with improvements under the hood in Firefox 41 which should make Ad Block Plus much more efficient
Here’s a few links on the new content blocker extensions coming in iOS9 and Mac OSX El Capitan
- Introduction to WebKit content blocking
- How to write a content blocker extension in 10 minutes
- An hour with Safari Content Blocker in iOS 9
Also note that UC Browser which has a sizable userbase in fast growing smartphone markets such as India and China also comes with built in ad-blocking.